{"id":3339,"date":"2025-02-19T11:11:01","date_gmt":"2025-02-19T05:41:01","guid":{"rendered":"https:\/\/www.prohance.ai\/blog\/?p=3339"},"modified":"2025-09-08T12:11:10","modified_gmt":"2025-09-08T06:41:10","slug":"effective-change-management-boost-gbs-productivity","status":"publish","type":"post","link":"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/","title":{"rendered":"How Effective Change Management Drives Productivity in Global Business Services?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"tb-blog\">\n<p>Table of contents<\/p>\n<ol style=\"list-style: none;\">\n<li><a class=\"js-anchor-link\" href=\"#first\">1. Change is the Key to GBS Transformation<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second\">2. Key Steps to Implement Effective Change Management in GBS<\/a>\n<ol style=\"list-style: none;\">\n<li><a class=\"js-anchor-link\" href=\"#second1\">2.1. Integrate Change in Every Aspect of the Business <\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second2\">2.2. Communicate the Need for Change<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second3\">2.3. Expand the Scope of Change Management <\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second4\">2.4. Go Beyond Communication<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second5\">2.5. Include the GBS team in the Implementation<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second6\">2.6. Set up a Dedicated Structure for Change Management<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second7\">2.7. Hire the Right People<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second8\">2.8. Chart Staff Growth Journeys<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second9\">2.9. Recognize and Reward GBS leaders Appropriately<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second10\">2.10. Design a GBS Methodology<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second11\">2.11. Define Measurable Change Management Metrics<\/a><\/li>\n<li><a class=\"js-anchor-link\" href=\"#second12\">2.12. Set Aside a GBS Budget<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a class=\"js-anchor-link\" href=\"#conclusion\">3. Conclusion: Embracing Change is the Future of GBS<\/a><\/li>\n<\/ol>\n<\/div>\n<p><span style=\"font-weight: 400;\">For many years now, large organizations have outsourced their non-business-critical functions to external companies who help simplify their operations. These Global Business Services (GBS) organizations have played a significant role in helping businesses navigate the new business field by taking over the responsibilities of back-office functions and optimizing costs, streamlining costs, and improving compliance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this industry hasn\u2019t progressed as quickly as hoped and it has not managed to keep pace with the changing times. Today, Artificial Intelligence is integrating itself in our world rapidly and one of the major recent developments is Generative AI. While we are used to the power of AI tools and applications in our day-to-day life, Generative AI takes it further with its ability to help us build and create in more amazing ways simply by using data for learning, problem-solving and creativity. Naturally, with technical barriers breaking down, ambitious businesses today demand greater value from their outsourced vendors, and the old GBS model unfortunately is still lacking on that front.<\/span><\/p>\n<p><a href=\"https:\/\/www.prohance.ai\/glossary\/what-is-global-business-services.php\"><span style=\"font-weight: 400;\">Global Business Services <\/span><\/a><span style=\"font-weight: 400;\">(GBS) organizations that demonstrate the ability to transform into centers of excellence, using data to drive insights and better decision-making are better equipped to cater to the demands of the new world and therefore be more desirable to large enterprises.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Change_is_the_Key_to_GBS_Transformation\" >Change is the Key to GBS Transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Key_Steps_to_Implement_Effective_Change_Management_in_GBS\" >Key Steps to Implement Effective Change Management in GBS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Integrate_Change_in_Every_Aspect_of_the_Business\" >Integrate Change in Every Aspect of the Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Communicate_the_Need_for_Change\" >Communicate the Need for Change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Expand_the_Scope_of_Change_Management\" >Expand the Scope of Change Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Go_Beyond_Communication\" >Go Beyond Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Include_the_GBS_team_in_the_Implementation\" >Include the GBS team in the Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Set_up_a_Dedicated_Structure_for_Change_Management\" >Set up a Dedicated Structure for Change Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Hire_the_Right_People\" >Hire the Right People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Chart_Staff_Growth_Journeys\" >Chart Staff Growth Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Recognize_and_Reward_GBS_leaders_Appropriately\" >Recognize and Reward GBS leaders Appropriately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Design_a_GBS_Methodology\" >Design a GBS Methodology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Define_Measurable_Change_Management_Metrics\" >Define Measurable Change Management Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Set_Aside_a_GBS_Budget\" >Set Aside a GBS Budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.prohance.ai\/blog\/effective-change-management-boost-gbs-productivity\/#Conclusion_Embracing_Change_is_the_Future_of_GBS\" >Conclusion: Embracing Change is the Future of GBS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"first\"><span class=\"ez-toc-section\" id=\"Change_is_the_Key_to_GBS_Transformation\"><\/span>Change is the Key to GBS Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While GBS needs to adopt automation and technology to bring it on par with the others, there first needs to be a shift within the industry. GenAI and new tech alone cannot be the way and GBS needs to reinvent itself, embracing a culture of innovation and growth to emerge as a successful player.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What this industry needs is change management to help move GBS businesses in the right direction.<\/span><\/p>\n<h2 id=\"second\"><span class=\"ez-toc-section\" id=\"Key_Steps_to_Implement_Effective_Change_Management_in_GBS\"><\/span>Key Steps to Implement Effective Change Management in GBS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For GBS to become the new agent of change, the industry needs to relook its operations and reinvent the business. Here are key areas that can help GBS companies increase their relevance and eventually, their productivity.<\/span><\/p>\n<h3 id=\"second1\"><span class=\"ez-toc-section\" id=\"Integrate_Change_in_Every_Aspect_of_the_Business\"><\/span>Integrate Change in Every Aspect of the Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Change is a continuous effort and every function within the organization must play its role. Training team members in change management can ensure it is integrated into every initiative.<\/span><\/p>\n<h3 id=\"second2\"><span class=\"ez-toc-section\" id=\"Communicate_the_Need_for_Change\"><\/span>Communicate the Need for Change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Change should not be treated as a temporary solution for specific projects. For team members to recognize the importance of change management, there needs to be a communication directive from senior leadership.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 id=\"second3\"><span class=\"ez-toc-section\" id=\"Expand_the_Scope_of_Change_Management\"><\/span>Expand the Scope of Change Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do not limit change management to just the business and solutions functions of the enterprise. Include branding, communication, business engagement, stakeholder experience, etc. to have a wider impact.<\/span><\/p>\n<h3 id=\"second4\"><span class=\"ez-toc-section\" id=\"Go_Beyond_Communication\"><\/span>Go Beyond Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Communication alone cannot help achieve organizational goals. There should be a well-thought-out change management strategy that joins forces with effective communication to achieve great results.<\/span><\/p>\n<h3 id=\"second5\"><span class=\"ez-toc-section\" id=\"Include_the_GBS_team_in_the_Implementation\"><\/span>Include the GBS team in the Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Successful <\/span><a href=\"https:\/\/www.prohance.ai\/glossary\/what-is-change-management.php\"><span style=\"font-weight: 400;\">change management<\/span><\/a><span style=\"font-weight: 400;\"> is a team effort. Getting the internal team on board is crucial for its ultimate success. Cross-function training and rotating team members can help organizations develop a change-ready workforce.<\/span><\/p>\n<h3 id=\"second6\"><span class=\"ez-toc-section\" id=\"Set_up_a_Dedicated_Structure_for_Change_Management\"><\/span>Set up a Dedicated Structure for Change Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Relying on consultants, gig workers, or interim workers might not be beneficial for a long-term change management strategy. Establish a suitable organizational structure that includes fixed and variable staff members.<\/span><\/p>\n<h3 id=\"second7\"><span class=\"ez-toc-section\" id=\"Hire_the_Right_People\"><\/span>Hire the Right People<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having the right team is crucial for effectively implementing the change management strategy. Look for people with strong change management abilities who don\u2019t need direction or guidance from top management for every task. Cross-training will go a long way in building an effective change management team.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 id=\"second8\"><span class=\"ez-toc-section\" id=\"Chart_Staff_Growth_Journeys\"><\/span>Chart Staff Growth Journeys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Discuss GBS career paths for team members and encourage talent retention. When talented individuals see the potential for career growth, they will stay longer and contribute to the change management plan for its long-term success.<\/span><\/p>\n<h3 id=\"second9\"><span class=\"ez-toc-section\" id=\"Recognize_and_Reward_GBS_leaders_Appropriately\"><\/span>Recognize and Reward GBS leaders Appropriately<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Identify and value experienced change managers and compensate them competitively for their contribution to the <\/span><a href=\"https:\/\/www.prohance.ai\/glossary\/what-is-change-management-plan.php\"><span style=\"font-weight: 400;\">change management plan<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s important to not just attract the right talent, but also retain them to ensure the success of the change management strategy.<\/span><\/p>\n<h3 id=\"second10\"><span class=\"ez-toc-section\" id=\"Design_a_GBS_Methodology\"><\/span>Design a GBS Methodology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create a playbook with a clearly defined and outlined methodology for change management. This should be designed around the enterprise\u2019s goals and consistently deployed. Make the methodology available to the entire GBS team and train them appropriately.<\/span><\/p>\n<h3 id=\"second11\"><span class=\"ez-toc-section\" id=\"Define_Measurable_Change_Management_Metrics\"><\/span>Define Measurable Change Management Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Identify measurable metrics that can help understand the impact of change management. Visit these metrics regularly and tweak the strategy to derive maximum benefits from the strategy. Some examples of metrics to track include <a href=\"https:\/\/www.prohance.ai\/blog\/exploring-the-strategies-and-benefits-of-employee-engagement-in-the-workplace\/\">employee engagement<\/a> and morale, productivity and performance, training completion rates, project milestone achievement, speed of change, and even employee feedback.<\/span><\/p>\n<h3 id=\"second12\"><span class=\"ez-toc-section\" id=\"Set_Aside_a_GBS_Budget\"><\/span>Set Aside a GBS Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Revise funding strategies and invest in change management to truly experience its impact. Skilled change management leaders might come at a price but the long-term benefits far outweigh the investment.<\/span><\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.prohance.ai\/blog\/productivity-management-benefits-and-measurement-tips\/\">Productivity Management: Benefits &amp; Measurement Tips<\/a><\/strong><\/p>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion_Embracing_Change_is_the_Future_of_GBS\"><\/span>Conclusion: Embracing Change is the Future of GBS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GBS organizations have understood and mastered their role in bringing value to modern enterprises. However, and this is the challenge, future success relies heavily upon effective <a href=\"https:\/\/www.prohance.ai\/professional-services.php\">change management<\/a>. Unfortunately, not many GBS organizations have the capabilities for organizational change management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s about time that GBS organizations embrace and lead the way for new and disruptive technology. Neglecting to move with the times can result in greater attrition, lost opportunities, and missing out on future growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Table of contents 1. Change is the Key to GBS Transformation 2. Key Steps to Implement Effective Change Management in GBS 2.1. Integrate Change in Every Aspect of the Business 2.2. Communicate the Need for Change 2.3. Expand the Scope of Change Management 2.4. Go Beyond Communication 2.5. Include the GBS team in the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"class_list":["post-3339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workflow-process-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Effective Change Management Boost GBS Productivity | Prohance<\/title>\n<meta name=\"description\" content=\"How effective change management enhances productivity in Global Business Services (GBS). 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